Email Marketing & CRM Strategist

Designed and implemented comprehensive drip campaigns and newsletters to enhance customer retention for a UK-based service provider.

• Campaign Types: Welcome Series, Re-engagement Drips, Monthly Newsletters.
• Strategy: Behavioral segmentation based on service usage frequency.
• CRM Integration: Synced customer data for personalized service reminders.

Full-funnel email marketing setup driving direct sales through promotional and transactional flows.

• Campaign Types: Abandoned Cart Recovery, Seasonal Promos, Transactional Receipts, Educational Newsletters.
• Strategy: High-intent segmentation for cart abandoners and VIP customers.

End-to-end email infrastructure setup for a skincare brand, focusing on brand education and product launches.

• Campaign Types: Product Launch Sequences, Ingredient Education, Post-Purchase Care.
• Strategy: Visual-heavy HTML templates optimized for mobile devices.

High-ticket service promotion and patient nurturing via HubSpot workflows.

• Campaign Types: Valentine's Day Promo, Monthly Newsletters, Consultation Follow-ups.
• Strategy: Lead scoring to prioritize high-value prospects for sales team.

Automations for e-commerce stores focusing on customer delight and repeat purchases.

• Campaign Types: Transactional Updates, Loyalty Program Newsletters, Flash Sales.

Empathetic communication strategies for sensitive topics and donation pipelines.

• Campaign Types: Donation Appeals, Community Newsletters, Event Invitations.
• Strategy: Storytelling-focused content to drive emotional connection and donations.

Local SEO and email integration to keep appointment books full.

• Campaign Types: Appointment Reminders, Seasonal Cuts Promos.

Educational newsletters and course enrollment drives.

• Campaign Types: Course Syllabus Breakdowns, Instructor Spotlights, Early Bird Registration.

Content distribution and podcast promotion for Canadian media brands.

• Campaign Types: Weekly Digests, Podcast Episode Drops, Sponsor Highlights.

Professional B2B newsletters for an Austin-based firm.

• Campaign Types: Industry Insights, Firm Updates, Client Appreciation.